In the past,  the Artist;  Professional Painter and Tattooer;  MASSIMO GURNARI had painted self-portraits and used black mask to cover his identity.  He became obsessive with its freeness and the versatility. His new desire went on to spread his fascination beyond canvas. 

FACELESS BRAND was born in 2015 by Gurnari and his team to celebrate free-minded spirits.  Launched its debut collection in April 2015 in stores throughout Italy.  FACELESS graphics and ideas are inspired by our background - street, art and tattoo cultures of Milan, Los Angeles and Tokyo.

At the same time of creating FACELESS Apparel, GURNARI started to tattoo passamontagna and issued a certificate of authenticity with a number to each collector.  As of January 2018, the number is almost 200 and counting.